Spring Fever and Spring Break

Feb 24, 2016

Spring Break is a great opportunity to sell travel insurance.

Spring Break is almost here, and with it an opportunity for you to increase trip cancellation sales. The two main markets for spring break include college students and families, and each group is obviously looking for very different destinations and activities!

Spring break for college students is typically in early to mid-March. Popular destinations include the beaches of Florida (Daytona, Fort Lauderdale, Miami Beach), South Padre island, and Cancun. There are many more locations, and the idea that all college spring breakers are traveling on the cheap is not always true. There is a market for college students who are traveling to more exotic locations, and they have a need to protect their trip costs and medical expenses. College students are savvy these days and love to travel. If you don’t know how to reach them in the marketplace, you can always start with Mom and Dad. Any parent will want their traveling kiddo to have medical protection and travel assistance services, in case something happens.       

Spring break for families has a wider time range, and while it varies a great deal across the country, it tends to center around early to mid-April. So, where are families traveling? Generally, they are usually searching for fun and sun (a beach somewhere) or action (hiking, skiing, and Disney World). Either way, they are very often making a material investment in their trip and could benefit from trip cancellation insurance.  

Now is the time to feature trip cancellation plans on your website. You may want to consider promoting one or all of our trip protection options. Each one provides protection for non-refundable trip costs, medical expenses, and baggage in one package. In addition, they include 24/7 multilingual travel assistance services.  

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