Become a Seven Corners agent.

Opportunity Knocks for eCommerce and Mobile

Apr 06, 2016

Year-over-year consumer dependence on face-to-face interaction for buying life insurance has been declining. In 1996 eighty percent of consumers met with an agent to buy insurance. By 2013 the number of people seeking face time with an agent dropped to 50 percent, according to the Life Insurance and Market Research Association (LIMRA).

We share this data with you because it is an important  indicator of consumer behavior. They are spending more time on the internet purchasing products and services.

In fact, the trend is generational. Of elderly using the internet, 50 percent are buying things online, and nearly three-quarters of Boomers are shopping online too. Of course Millennials are online. Fifty percent of those surveyed by the Pew Research Center reported going online multiple times a day, and 36 percent of them reported being online “almost constantly.” Incidentally, this group represents the largest share of the nation’s workforce.

Surprisingly, not all internet activity is the same. Most of the web traffic recorded in 2014 came from people using smartphones and tablets, and the bulk of eCommerce transactions are completed through a mobile device, according to reports from Gartner, the world's leading information technology researcher.

In the future, people will rely on personal assistants such as Siri, Cortana, and Google to complete their online transactions, and the future is now. Gartner and ITxpo, estimate this behavior to increase dramatically in the next three to five years.

Clearly consumers are relying on the internet, their mobile devices, and will be interacting with personal assistants online to make their purchasing decisions. What does this mean for you? The time is now to make your company website mobile-friendly, embrace online eCommerce tools. And get ready to embrace online personal assistants as sales tools in the future. 



This website and various social media updates provided by Seven Corners contain content, information, articles, and links to websites created by third parties. Seven Corners, its owners, and its employees neither endorse nor are responsible for the accuracy, timeliness, or reliability of any third-party information, statements, opinions, or advice and are not liable for any loss, harm, or damage caused by your reliance upon them. Use of such information or the linked websites is entirely at your risk. Concerns regarding this third-party content should be directed to the third party. Seek professional advice, as appropriate, regarding your use of the such information and websites.

Because the information on this website and in Seven Corners’ blogs and other social media is written and compiled using knowledge and information available at a certain point in time, it may become outdated. For that reason, information, events, legal requirements, and product changes (including benefits, limitations, exclusions, and services) may not be up-to-date, complete, or accurate at the point in time it is being read. Again, use of such information is at your risk.


Privacy Information
Terms of Use
Security Statement

Connect with Seven Corners

About Us