Travelers Rely on Peer Reviews When Purchasing Trip Insurance

  • Travel Team
Dec 31, 2012

Under 300 words: Study reveals peer reviews of significant importance when evaluating travel insurance plans.

What's the most important factor to consider when purchasing travel insurance? Some globetrotters may place value on the price or the comprehensiveness of the package, but there is another element that is quickly becoming one of the most important parts of the process - peer reviews.

A recent study from an American travel insurance company found that the number of consumers who were taking reviews from other travelers into consideration when making their final insurance decisions is on the rise. More than 76 percent of travelers seeking an insurance package say they find other people's reviews trustworthy and use them to make a final decision, an increase from the 69 percent who thought the same at this time last year.

“Consumers understand that travel is a significant investment, and they are looking for ways to validate their choices," said Alan Josephs, the chief marketing officer of an insurance and assistance company. "Travelers want reassurance from peers that their selection is going to provide them with the best experience possible."

With Americans also planning on spending more money during the holiday and winter travel seasons, using reviews to narrow down things like insurance packages, hotels and airlines has become extremely important. About half of people in the U.S. say other travelers' reviews impact their booking plans, which is up 9 percent from the end of 2011.

Peer reviews and word of mouth aren't the only things that you should think about when shopping around for the best plan. Cost is certainly a major factor, but most people also look at the provider's reputation and the actual coverage options of the plan. No matter which plan you choose, you should carefully read your coverage so you have a clear understanding of your benefits and how the policy works.

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